LIT2LIFT

BACKGROUND: LIT2LIFT is a lifestyle brand designed to motivate and inspire individuals geared towards fitness. The three members inspire three individuals to take the big step towards positive growth and beginning their fitness journey.  Each pair communicating through a mirror. OBJECTIVE: Increase brand awareness through a fun visual experience. Execute the mirror effect in three different settings to emphasize each member’s role. Promote a positive message that aligns with the company’s mission statement.